INTEGRATED MEDIA PLANNING TRAINING
As the sole Integrated Media Planning Training program in India, our training is uniquely designed by professionals with real-world experience in crafting Integrated Media solutions for brands. This distinctive edge enriches the learning experience for professionals who enroll in our program.
Recognizing the industry's need of understanding Integrated Media Planning, we have developed comprehensive training modules to address the
training needs for Media and Marketing. Our training aims to re-establish foundational media principles and introduce a systematic approach to Integrated Media solutions.
Our program has been well-received by working professionals across various industries and disciplines. Having successfully concluded three batches for Integrated Media Planning Training in 2023, we continuously incorporate feedback to enhance the content.
Conducted via live online classes, our training offers flexibility to refine content in response to emerging industry
developments, ensuring precision and relevance for our diverse audience. We actively encourage discussions, Q&A sessions, and participation
from professionals in our sessions fostering the growth of our professionals.
What is new in September 2024
We are pleased to inform you that MediaPower is gearing up for the launch of the Integrated Media Planning Training Version 2.0 on September 7th , 2024. The content has been enhanced further with the addition of new platforms and guest trainers.
The key enhancements include:
Extending the training to 7 weekends and 35 hours (Previously 6 weeks and 30 hours) with live online classes.
The content has been enriched to cover areas such as emerging trends in media for each medium, an expanded Media Landscape mapping,
Enhanced Digital Media metrics, OTT, Influencer and Content Planning, Measurement and Analytics
Live demonstration of key Digital Planning platforms
Live sessions with Industry experts for OTT, Programmatic, Influencer, Content and Analytics
Eligibility
This program is designed for working professionals who are looking for a deeper understanding of Integrated Media Planning (Media Strategy and Planning - Offline and Online).
Time Line
The training sessions will be conducted over seven weekends on Saturdays and Sundays, from 1030 Hrs to 1300 Hrs, The training will be delivered entirely online in a live format ensuring real-time engagement and interaction.
Training Outcome
This training program aims to empower individuals with the requisite knowledge and expertise to design Integrated Media Strategies
to enhance the performance of marketing campaigns to achieve superior outcomes.
Acquire an understanding of the transformative shifts within the media landscape and their implication for marketing.
Develop a media agnostic mindset necessary for navigating cross-media planning to reach consumers through an Integrated Media approach.
Gain the knowledge and expertise to craft impactful media strategies that leverage data-driven insights in the decision-making process.
Enhance the performance of marketing campaigns, equipping individuals with the tools to achieve superior outcomes by applying strategic approaches to the dynamic media landscape.
What will you learn?
In this training, participants will gain insights into the following key areas:
- Understanding the Evolving Media Landscape and Current Trends
- Media Concepts and Utilizing Analytical Tools for Data-Driven Decision-Making throughout the Consumer Journey
- Developing a Comprehensive Integrated Media Strategy
- Pillars of Media Strategy
- Formulating Integrated Media Plans and KPIs: TV and OTT Planning, Search Engine Marketing (SEM), Social Media, Display
and Programmatic, Influencer, Content Planning, Measurement
- Live Platform demonstration by Comscore, Kantar TGI, Qoruz and VTION
- Live Interaction with experts on OTT planning, Programmatic, Influencer, BrandedContent, Sports Marketing
- Measurement of Integrated Media Plan KPIs and Return on Investment (ROI) for the Brand
- Live interaction with experts on Analytics and Measurement