MediaPower

Welcome to MediaPower

We envision a future that empowers media and marketing professionals with the knowledge required to revive the scientific approach and accountability in the industry. Our passion lies in assisting brands in reaching their full potential by implementing a scientific and data-driven approach to media solutions.

2024 Update
We are excited to unveil our new enhanced training program for 2024. Our commitment to delivering a dynamic and comprehensive training experience remains unwavering, and we are thrilled to share the exciting updates... read more »

Integrated Media Planning Training

-: Next Batch Starts on 19-Jul-2025 :-

Vission

As the sole Integrated Media Planning training program in India, our training is uniquely designed by professionals with real-world experience in crafting Integrated Media solutions for brands. This distinctive edge enriches the learning experience for professionals who enroll in our program. read more »

Training Outcome

This training program aims to empower individuals with the requisite knowledge and expertise to design Integrated Media Strategies to enhance the performance of marketing campaigns to achieve superior outcomes.

Acquire an understanding of the transformative shifts within the media landscape and their implication for marketing.

Develop a media agnostic mindset necessary for navigating cross-media planning to reach consumers through an Integrated Media approach.

Gain the knowledge and expertise to craft impactful media strategies that leverage data-driven insights in the decision-making process.

Enhance the performance of marketing campaigns, equipping individuals with the tools to achieve superior outcomes by applying strategic approaches to the dynamic media landscape.

What will you learn?

What will you learn

In this training, participants will gain insights into the following key areas:

Understanding the Evolving Media Landscape and Current Trends
Media Concepts and Utilizing Analytical Tools for Data-Driven Decision-Making throughout the Consumer Journey
Developing a Comprehensive Integrated Media Strategy
Pillars of Media Strategy
Formulating Integrated Media Plans and KPIs: TV and OTT Planning, Search Engine Marketing (SEM), Social Media, Display and Programmatic, Influencer, Content Planning, Measurement
- Live Platform demonstration by Comscore, Kantar TGI, Qoruz and VTION
- Live Interaction with experts on OTT planning, Programmatic, Influencer, BrandedContent, Sports Marketing
Measurement of Integrated Media Plan KPIs and Return on Investment (ROI) for the Brand
- Live interaction with experts on Analytics and Measurement

Media Strategy Assurance Consulting

Vission

In the dynamic and specialized realm of media, the success of marketing endeavours heavily relies on the proficiency of media services agencies. However, with the proliferation and evolution of numerous specialized domains and agencies, the landscape has become increasingly fragmented, posing a challenge for brands seeking optimal solutions. read more »

Testimonials

"It has been an amazing experience going through the sessions. The learnings have been what we can apply in our day to day lives as media sales... "

Kavita Sagar

Head of Revenue at IN10 MEDIA

"This was a wonderful course which helped me to understand media from different perspective. Understood the larger picture of Integrated Media Planning..."

Kirti Singh

Genre Sales Partner at The Walt Disney Company

"A very crisp and clear crash course. The capsules are well curated and I like the way Sulina and Vikrant explained the media concepts in detail which ...."

Swathi Reddy

Sr VP Corporate Communications at Greenko

"This is one of the best training programs out there in Integrated Media Planning...."

Pravahan Mohanty

Sr Partner at DDB Mudra Group

"I would recommend this course to all the individuals who want to make a career in Advertising. The Course content is very well curated by the
industry..."

Amit Sethi

National Sales Head at Zee Media